Academic Detailing Service

The Centre for Effective Practice (CEP) hosted a training workshop on Academic Detailing for healthcare professionals interested in developing the basic skills of delivering one-on-one visits with providers on evidence-informed, clinical decision-making. The workshop took place in January 2016 and was facilitated by Frank May, the Service Director of DATIS, the Drug and Therapeutics Information Service in South Australia with leadership from Loren Regier, Co-Director of CEP’s Academic Detailing Service and Program Coordinator for Saskatchewan’s RxFiles.

Learning Objectives: This basic training workshop equips participants with:

• A deep understanding of Academic Detailing as an effective behaviour change intervention;
• The skills and confidence to deliver one-on-one educational sessions on evidence-informed, clinical decision-making to providers;
• Enhanced persuasive communication skills;
• The ability to assess and understand providers’ personal needs, motivations for practice and ways to overcome barriers to change; and,
• The capacity to identify and evaluate clinical evidence and materials/resources for use in Academic Detailing visits.

Workshop Format: The training workshop incorporates a balance of large group presentations and interactive discussions with smaller group breakout sessions. Role plays of Academic Detailing components are a key part of the workshop.

Frank May, MAppSci(Pharm), FISPE

Frank has spent most of his working life as a hospital and institutional pharmacy manager, maintaining a clinical pharmacy practice throughout his career. Since 1991 he has been a Service Director of DATIS, the Drug and Therapeutics Information Service in South Australia. This initiative was the first non-experimental program to use physician academic detailing to target broad public health improvement.

Loren Regier, BSP, BA

Loren Regier is one of Canada’s renowned leaders in Academic Detailing. As the Program Coordinator of the RxFiles Academic Detailing Service in Saskatoon, Loren has guided the development and implementation of this provincial program since 1997. He is active as a member of the Canadian Academic Detailing Collaboration and provides training and consultation to various programs and initiatives. Additionally, Loren serves as a faculty facilitator for National Resource Center for Academic Detailing (NaRCAD) Academic Detailing Techniques trainings, and Co-Director of the Centre for Effective Practice’s Academic Detailing Service.